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Insights

Last 7 days
Compared: 28 Nov - 4 Dec 2025

A few recent campaigns need attention

Campaign #12345
Ads can't run
Campaign has no keywords
Campaign #12346
Limited by budget
Conversion tracking setup is incomplete
Campaign #12347
Low impressions
Budget too low to show ads consistently

Overall performance across campaigns

Conversions (incl. projected)
-1.91%
Total: 280.51
Cost
-25.39%
Total: $7.87K
CPA (incl. projected)
$28.06
Current target: --
Average target: --
Performance highlights

Performance highlights in your account

View top performers and significant performance changes in your account
Top performing
Sep 23 – 29, 2025
15881 98.00
15881 88.00
15881 57.00
Significant increases
Sep 23 – 29, 2025 compared to Sep 16 – 22, 2025
15881 +35% (+32.14) (incl. projected)
Significant decreases
Sep 23 – 29, 2025 compared to Sep 16 – 22, 2025
15881 -10% (-11.71) (incl. projected)
15881 -6% (-4.62) (incl. projected)
All campaigns

Recommendations

1 / 6
Add new keywords
+4.7% View
Audience insight
Last 7 days

Understand your top audience segments, their performance, and how unique they are for you

Top audiences can provide inspiration for your campaigns and business by revealing who your customers are and what they're interested in.
Audience segment Type Share of conversions Index
Bath & Body Products In-market 67.8% 9.1x
Face Lotions & Moisturizers In-market 9.3% 8.4x
Tanning & Sun Care Products In-market 7.4% 7.5x
Skin Care Products In-market 13.4% 5.6x